Problem Recognition
Spirits consumption is slowing as younger consumers shift toward lighter, more personalized drinks like RTD cocktails.Despite its dominance, baijiu is often perceived as harsh and inaccessible to the next generation.
Problem Recognition
Spirits consumption is slowing as younger consumers shift toward lighter, more personalized drinks like RTD cocktails.Despite its dominance, baijiu is often perceived as harsh and inaccessible to the next generation.
Solution
Jade Night fills the gap with flavored baijiu that is approachable, expressive, and made for social moments.
With a bold and lively identity, it brings energy and connection to a category often seen as distant and traditional.
Solution
Jade Night fills the gap with flavored baijiu that is approachable, expressive, and made for social moments.
With a bold and lively identity, it brings energy and connection to a category often seen as distant and traditional.
Jade Night is a multi-flavored baijiu infused with premium natural ingredients from
China, breaking the notion that spirits must taste harsh for a younger generation.
Jade Night is a multi-flavored baijiu infused with premium natural ingredients from
China, breaking the notion that spirits must taste harsh for a younger generation.
Designs
