Problem Organizition

As younger consumers become more health-conscious and price-sensitive, traditional alcohol consumption is declining. At the same time, social culture still revolves around drinking, creating a gap for those who want to participate socially without compromising their lifestyle choices.

Solution

L’Éclat is a non-alcoholic wellness drink brand offering polyphenol fruit tea powders, designed to recreate alcohol-like social cues and provide Gen Z consumers with confidence and a sense of social shielding without drinking.